I was using Facebook long before I used Twitter. When I started tweeting (twittering?), I didn’t want to spend extra time talking to zero followers. Creating ~140 character content was nothing new; I had been doing it with Facebook’s status updates for a while. The solution was a FB application called Selective Tweets which allowed me to update Twitter and push that content to my FB status, effectively easing myself into the Twitter world.
I actually used a completely different app at first which grabbed ALL of my tweets but switched as I gathered followers and wanted to keep some content just within Twitter. The posts that I do push to FB are what I want to talk about in this article, but first another example.
I have always loved the idea of a personal website but I just don’t generate enough content to justify one. I got kind of excited when I ran across flavors.me though because it allowed me to create a personal splash page without having to generate any more content than I already do. I can use API and tie in all of my social media in a slick accordion format. Twitter, Facebook, RSS feeds, Vimeo all nice and pretty under my name. It’s an easy to build landing zone to collect all of the content I generate. While I was monkeying around with the site I realized it would be stupid to link both my Twitter and Facebook accounts because so much content is shared between them.
So here’s the question: how do we cut down on content redundancy? There’s so much content that can be published in multiple formats so how do we decide WHERE to publish it? Do I talk about the sandwich I just ate on twitter or on a facebook status update? Should I share this neat link on Facebook or write a post about it in my blog? Now, I have a lot of redundancy between Facebook and Twitter but I have totally different uses and different friends on each network. Facebook is mostly for conversing with friends I already have. Twitter is mostly for interacting with people I don’t yet know, mostly coffee people (like Mark Prince and James Hoffman) and writers (like John Hodgman and Quinn Katherman). That’s a great delineation that works well for me and allows me to share content between the two services without bother too many readers.
As people I know from one service join the other, I have to start thinking about which service gets which content. Again, how do we cut down on content redundancy? Should I only talk about coffee on twitter and leave everything else to Facebook? Should I share quick links on Facebook and more in-depth stuff on my blog? I have no idea, but I don’t think I’m the only one thinking about it. What’s your solution?